Kickstarter, Twitch & Youtube as Content Mills

The modern video game developer needs to understand the absolute value of social media platforms for multimedia, such as Facebook, Youtube, Twitch, and Kickstarter to name a few. When Triple AAA or indie developers take the time to let gamers advertise their content on Twitch or Youtube, they receive greater advertising benefits and revenue as a result.

The company Dynamic Pixels took this approach with Hello Neighbor, which had only managed to raise $13,000 of its $100,000 financial goals. So the company decided to advertise their product on Youtube and Twitch streaming, giving out a free playable demo version to several thousand content creators on Youtube and Twitch, inviting them to advertise the game for them. In only a single month, Hello Neighbor met its finanncial goals through pre-ordering and has since tripled this number!

This is a clear sign that game companies need to use social media and networking platforms to their full advantage. More people than ever, particularly millennial are using social media daily, and this platform offers game developers a unique opportunity to capitalize on a fast emerging market trend.